W+K Tokyo Lab
W+K Tokyo Labs is an experimental record label founded by Wieden + Kennedy Tokyo. Because of easy access to music via peer to peer networks, W+K Tokyo Labs produces DVD's with videos, artist interviews, and collector edition art to make a product worth more than a digital download. The initial influencer DVD was sent out to influential writers, musicians, and cultural icons to establish the label as a force to reckoned with in the musical and artistic communities. This project went on to win "Best in Show" in How Magazines interactive competition and a Canne Lion Award.
The Groop for Wieden Kenedy Tokyo