CMS, Web Apps, & E-Commerce

Keeping it simple is the hardest part.

There are those in the industry, believe it or not, that still argue that branding is less important on the Internet than in real-life. And that’s a shame. Because, in truth, it’s just the opposite. Yes, there was a time when dealing with the complex technology that was driving websites, blogs, e-commerce sites, and web apps meant that brand integrity had to take a back seat to functionality. But not anymore. Today, consumers not only demand sites to work flawlessly, but they also expect to have a full, rich experience when they visit their favorite brands online. And today’s technology allows us, more than ever, to create large scale, manageable SEO friendly sites that inspire confidence and trustworthiness.